Don’t Call Us; We’ll Call You
|
September 22, 2023
Few events in modern life are as consistently annoying as receiving calls from telemarketers or, worse, outright scammers. They interrupt movies, dinner, sleep and more, either offering some product or service you have no interest in or attempting to trick you into giving them private information.
A relatively new advent, the National Do Not Call Registry, has helped cut down on many such calls, whether they’re to landlines or mobile devices. Since it went into effect in 2003, Americans have been able to easily opt out of receiving most telemarketing calls. Data from the Federal Trade Commission shows that there are now more than 246 million phone numbers registered in the database.
Despite the widespread public awareness (and use of) the Do Not Call list, many Americans are experiencing an increase in annoying calls, particularly robocalls in which a recorded message is played. Complaints about such calls, some of which are exempt from the registry and others that are illegal scam attempts, have increased dramatically and now account for more than two-thirds of all Do Not Call complaints.
That being said, trends seen on the national level don’t always hold up when you zoom into the state level, so let’s take a look at where in the U.S. the registry is most popular, where complaints are most likely and what types of complaints are most common depending on where you live.
Registrations
New Hampshire boasts the highest number of Do Not Call registrations relative to the state’s population, with 93,339 active registrations per 100,000 people, compared to just 51,873 per 100,000 people in Alaska.
Six of the 10 states where registration is most common are in the Northeast, while nine of the 10 states with the fewest registrations are in either the West or South. Over the past five years, no state has seen their active registrations fall, though most states saw modest increases.
Active registrations grew at their fastest rate in Indiana, where the total number of active registrations rose by more than 11%, and the slowest growth was in Massachusetts, where registrations climbed only 5.5%. Nationally, registrations increased by about 7.7% during that same span.
Complaints
Registering for the Do Not Call list is only one part of the battle to reduce the number of annoying calls you receive. Complaints to the Do Not Call Registry, which can potentially result in criminal charges for those who violate the registry, peaked at 7.2 million in 2017 and have fallen for the past couple of years.
Colorado is the epicenter of Do Not Call complaints, with 2,294 complaints per 100,000 people in 2019, followed by D.C., which also had the second-highest number of registrations per capita. Complaints are the least common in Alaska, just 581 per 100,000.
While the number of complaints rise and fall year-to-year, it rises more often and in larger volumes than it falls. This results in a steady rise in complaint numbers over longer periods. For instance, we saw a decline in complaints from 2018 to 2019, but the numbers were still about 50% higher than they were in 2015. No state has seen a decrease in complaints during that period as well.
The slowest expansion in complaints made to the registry was in Massachusetts, which saw complaints rise only 16.4% between FY2015 and FY2019, while five states saw increases that were upwards of 100% — North Dakota, Wisconsin, Utah, Indiana and Alaska.
Call & Complaint Types
Robocalls, where a pre-recorded message plays when you or your voicemail pick up, have become increasingly common. In our data, 70% of all complaints were robocalls. The ratio of robocalls to live calls has risen despite special attention being paid by federal officials and a 2009 law that explicitly bars robocalls unless the telemarketer has explicit permission to make such calls. Of course, scammers aren’t exactly rule-followers, so for a variety of reasons, these calls remain common — and annoying.
In every state, robocalls represent a majority of complaints made to the Do Not Call Registry, though there is wide variation by state, ranging from a low of 61.2% to a high of about 78%.
Regardless of the method of the call, the most common type of complaint made to the Do Not Call Registry was for imposter attempts, which includes the ubiquitous IRS call scams, as well as scams related to nanny jobs and alleged family emergencies. These types of calls represent more than 1 in 4 complaints, followed by medical and prescription calls (23.9%) and debt-reduction offers (22.6%), though it’s important to note that not all complainers report the substance of the calls.
As with the number of complaints and registrations, the states produce a great deal of variation when it comes to their mix of complaint topics. For instance, complaints related to energy, solar and utilities are most common in Pennsylvania, where they account for 9.5% of complaints (compared to the national rate of 3.1%), while warranty-related calls account for 12% of complaints in Hawaii (vs. 5.9% nationally).
Conclusion
Telemarketers are among the least-respected occupations in the U.S., rating about as lowly as members of Congress, and there’s no doubt illegitimate phone-based scammers are thought of even worse than that. At best, they’re annoying, and at worst, they can ruin a person’s life and empty their bank accounts. In addition to signing up for the National Do Not Call Registry, there are a few ways to keep yourself safe from potential phone-based scams:
- Don’t answer calls from numbers you don’t know, even if they are in your area code or seem familiar. Phone number spoofing is incredibly common, so even numbers that your caller ID tells you are local may not be.
- Hang up on robocalls. Never press or say any digits or ask to speak to an agent, as that will simply indicate to the scammer that your number is active and they’ll probably keep calling. Don’t forget that robocalls are illegal in the vast majority of cases.
- Before giving a caller any personal information, do some research. See if you can find the name of the caller online or if you can find any evidence that the company or cause they’re promoting are legitimate. Telemarketers who are not running a scam should have no problem with you doing your due diligence, so any callers who attempt a hard-sell or intimidation tactics are most likely scammers.
About This Story
The Federal Trade Commission, which administers the National Do Not Call Registry, released data for the past five fiscal years in October 2019, and the data we used came from that most recent release. The fiscal year runs from Oct. 1 to Sept. 30 every year, so FY2019 ended on Sept. 30, 2019.
You can see an FTC publication with that data here, and the raw tables, which we used to calculate the increase in complaints and registrations by state as well as the percentages of call types and topics, can be downloaded here.
Fair Use Statement
Nobody deserves to be victimized by a scammer who takes advantage of the kindness of others. But you can arm yourself with knowledge to avoid being taken for a ride, and you can inform your audience of their risk of falling prey themselves. All the data, analysis and images on this page can be shared with your audience for no charge; if you do share the info you see here, please include a link to the URL of this page to give proper credit.
Are you a journalist or researcher writing about this topic?
Are you a journalist or researcher writing about this topic? Contact us and we'll connect you with an expert who can provide insights and data to support your work.