Aura Identity Theft Protection Plans and Pricing

Aura’s Key Protections and Functionality

• Malware protection
• Virtual private network
• Triple-bureau credit monitoring
• Spending alerts
• Credit tracker
• Retirement account surveillance

A pretty good list, right? You can dig into this list a little more deeply by checking out our full Aura review. In fact, the review covers more about Aura, including the setup process, the service’s various features, and the pros and cons that come with signing up for a plan. If you’re looking for information on Aura’s prices, though, you’ve come to the right place. Read on.

Aura’s Pricing At a Glance

Aura makes things simple by offering similar features in all of its plans. We like this approach because it demonstrates how seriously Aura takes identity theft protection. Aura doesn’t believe in different levels of protection depending on how much you can pay. We all need full protection. So the primary difference between plans isn’t features but how many individuals each one covers and how many devices you can install Aura’s VPN on.

Aura’s Three Plans

We should mention that the Family plan does have a few additional features tacked on. The most important of these are child Social Security number monitoring and parental controls on digital devices. These days, such protections for children are a necessity. It’s become popular among identity thieves to go after child identities because children typically have clean credit backgrounds.

The final cost ultimately depends on the particular payment plan you select. You can pay a month at a time, which gives you flexibility. Those plans cost just a bit more per month, though. Alternatively, you can save some money by paying for a full year up-front. The annual price works out to be a bit less than paying for twelve single months. The downside in that case? We’re not all in a position to pay a big lump sum up-front.

Here’s the full breakdown:

Aura Plans and Pricing

To sweeten these deals, Aura tacks on a number of customer-friendly policies, like,

•  14-day free trial
• 60-day money-back guarantee with annual payment plans
• 24/7 customer support
• $1 million identity theft insurance per person
• Assistance resolving identity theft or fraud incident

We especially like the 60-day money-back guarantee. It means that even if you sign up for an annual plan, you can cancel your protection if you find a better deal next month.

Aura Key Features

Of course, the other thing about Aura’s pricing structure is that it makes selecting the right plan simple. All you have to do is figure out how many people you need to protect. Is it just you, or do you have a roommate, a spouse, or an entire family to protect? Below, we break down each of Aura’s plans separately, so you can see what you get.

Aura’s Individual Plan

As far as identity protection and credit monitoring. Aura’s Individual plan is about as comprehensive as we’ve seen. Here’s a quick list of the key protections:

• Account Monitoring
• Personal Information Monitoring
• Social Security Number Monitoring
• Bank Account Detail Monitoring
• Investment Account Monitoring
• Home Title Monitoring

Aura’s antivirus and VPN functions

In addition to the usual identity and credit monitoring features, the Individual plan also extends its features to device protections. That includes their anti-malware software, virtual private network (VPN), password manager, and malware site blocking. The anti-malware, VPN, and malware site blocking can be used on up to 10 devices with the Individual plan. Basically, the company recognizes that preventing identity theft is easier if you give customers tools to protect themselves.

Needless to say the amount of features Aura offers is eye-watering, but one we want to call out in particular is the Email Alias feature in particular. It generates false email addresses to mask your true identity so you’re going to get less spam (bonus) while it limits your exposure to data breaches (double bonus.)

Now, for its price, we think this is a solid identity protection plan for individuals. We’ve seen services charge upwards of $20 per month for the same protections, so $15 per month or $144 yearly is pretty reasonable.

>> Compare: Aura vs. Identity Guard

Aura’s Couple Plan

Now, take everything included in Aura’s individual plan, and hit “x 2” on your calculator — that’s the Couple plan. Pretty straightforward, right? We should point out that the plan is a bit misnamed. You don’t actually have to be romantic partners to purchase the Couple plan — you can be roommates, siblings living together, or just friends. You’re essentially getting two individual accounts which you will manage separately, so it’s safe to share a subscription.

Still, we like the simplicity of the plan. When it comes to features, you just double everything in the Individual plan. That includes device protections, so both you and your co-subscriber get access to the VPN, antivirus software, and safe browsing tool for 10 devices each. Similarly, the insurance coverage applies to each member. In case both you and your co-subscriber both fall victim to identity theft, you won’t have to share the $1,000,000 insurance limit.

You won’t save a ton of money over purchasing two separate individual plans. A year’s worth of Aura for couples is $264. By our calculations that’s a difference of $24 a year. Pay by the month and you get just a $1 per month savings. Still, money is money, and a couples plan is going to be more convenient at keeping coverage organized.

Aura’s Family Plan

The best-value plan from Aura is the Family plan, that is, if you have a family to protect. The concept is almost the same as the Couple plan, only the Family plan provides protection to up to five adults. Each adult member still gets device protection for up to 10 devices, $1,000,000 in insurance coverage, and all the identity and credit monitoring features.

The only difference between the Family plan and the Couple and Individual plans has to do with child monitoring. As opposed to identity monitoring for adults, child monitoring only protects children’s Social Security Numbers, notifying you if your child’s SSN is used to take out loans or for other nefarious activities.

However, new to Aura’s Family plan are parental online controls powered by Circle. This feature allows parents to block and filter websites and apps, manage screen time limits, and track internet usage. It is a great addition for families. It costs $50 month to month or $37 per month when you sign up for a year.

Alerts from AuraOne thing to note here, is that you can add as many children as you want to your Family plan. That’s because the five-member limit applies only to adults. Children are covered, albeit limitedly as we mentioned above. Children will also have to share device protections with adult members. If your child has a smartphone, for example, and they use the VPN and antivirus on it, that will count against the device limit of one of the adult members. The same applies to the insurance coverage.

We think the Family plan is a great identity protection plan for families, especially compared to most services that cover only two adults and a certain number of children. With Aura, if you have grown-up kids living with you and your spouse, you can still add them to your family protection. And at $50 per month at most, this plan is much cheaper than getting five Individual plans. Not to mention, the Circle parental controls make it all the more worth it.

Final Thoughts on Aura

Aura hasn’t been around for very long, but they’re already making waves in the industry with their unique approach to identity theft protection. They’re a service that understands identity theft is an ever-changing threat, and that complete protection requires a multifaceted approach.

It may be superficial, but we also like the way Aura is designed. Its interface is sleek and functional, and while other identity theft services feel a little outdated, Aura feels modern. There’s something to be said for prioritizing design, and Aura really nails it.

That said, Aura isn’t just a sleek veneer. Their core protections and functions are rock-solid, and we feel comfortable recommending their protection to anyone. While they might be a little more expensive than their counterparts, we think the extra cost is well worth it.

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