LifeLock was named in the 2016 Online Trust Honor Roll. The Online Trust Association (OTA) tracks and monitors companies’ brand and their consumer privacy, protection, and security practices. They utilize more than 24 data points and add companies’ that score higher than 80 percent to their Honor Roll every year.
In addition, they have a B+ rating with the Better Business Bureau. Their BBB profile indicates that over the last year, LifeLock has responded quickly and satisfactorily to the vast majority of complaints filed against them. A comparison of five-star and one-star reviews for 2017 show a marked growth in positive comments and a decrease in complaints when compared to that of 2016.
Furthermore, LifeLock offers more plan options than many of their competitors, three to the average of two. By doing this, they can reach people of higher and lower incomes alike. It also allows for more individualized service offerings than can be found with only two choices.
LifeLock offers three main packages for identity theft protection. Each offers a litany of services to help keep your identity safe and secure. Their prices are comparable to the services of other identity protection companies with their most affordable plan being one of the most reasonably priced on the market today, providing more bang for your buck.
Each plan offers Identity Theft Insurance Coverage that helps their clients recoup lost funds, personal expenses that are incurred due to fraudulent activity, and fees for lawyers and other experts. The amount of coverage provided varies based on which one plan you choose. All amounts have a higher cost to benefit ratio than many other companies offer at this time.
|LifeLock Plan||Monthly Plan Cost (1st Year)||Monthly Plan Cost (After 1st Year)||Annual Plan Cost|
|LifeLock Standard with Norton Security Online||$9.99||$14.99||$142.89|
|LifeLock Standard with Norton Security Deluxe||$9.99||$14.99||$149.98|
|LifeLock Advantage with Norton Security Online||$19.99||$24.99||$274.89|
|LifeLock Advantage with Norton Security Deluxe||$19.99||$24.99||$279.98|
|LifeLock Ultimate Plus||$29.99||$29.99||$329.89|
|LifeLock Ultimate Plus with Norton Security Online||$29.99||$34.99||$384.89|
|LifeLock Ultimate Plus with Norton Security Deluxe||$29.99||$34.99||$389.98|
LifeLock is currently offering 10 percent off an annual LifeLock Standard subscription. According to the Customer Service Rep spoken to for this article, there are fresh offers almost daily and calling back can sometimes result in a better price. In addition, their base prices are reasonable and within the range of other comparable services. Read all about the currently available LifeLock deals and promotions here.
|LifeLock Standard||LifeLock Advantage||LifeLock Ultimate Plus|
|+ Upfront Costs*||+ Upfront Costs*||+ Upfront Costs*|
|View Plans||View Plans||View Plans|
|Up to $25,000 Reimbursement for Stolen Funds||Up to $100,000 Reimbursement for Stolen Funds||Up to $1 Million for Stolen Funds|
|Up to $25,000 Personal Expense Compensation||Up to $100,000 Personal Expense Compensation||Up to $1 Million Personal Expense Compensation|
|Up to $1 Million Coverage for Lawyers and Experts||Up to $1 Million Coverage for Lawyers and Experts||Up to $1 Million Coverage for Lawyers and Experts|
|SSN Alerts||SSN Alerts||SSN Alerts|
|Credit Alerts||Credit Alerts||Credit Alerts|
|Data Breach Notifications||Data Breach Notifications|
|Fictitious Identity Monitoring||Fictitious Identity Monitoring|
|Bank Account Takeover and New Accounts Alert|
|File-Sharing Network Searches|
|LifeLock Junior for Children Coverage||LifeLock Junior for Children Coverage||LifeLock Junior for Children Coverage|
|LifeLock Senior for Elderly Coverage||LifeLock Senior for Elderly Coverage||LifeLock Senior for Elderly Coverage|
Started in 2002, LifeLock was incorporated in 2005 in the state of Arizona. Their offices are located in beautiful Tempe Arizona.
In 2015, LifeLock was brought up on charges by the Federal Trade Commission. They were ordered to pay $100 million for settling the suit. More information on that suit can be found at LifeLock’s Better Business Bureau (BBB) report. Check out the full review of LifeLock here.
Social Security Monitoring
LifeLock watches the activity of your social security number to ensure that criminals are not claiming your hard-earned benefits.
Address Change Verification
Criminals often change a target’s official mailing address to gain access to their mail. This includes credit card and bank statements as well as other financial and personal mail.
Sex Offender Registration
People found guilty of a sexual offense are required to register with the National Sex Offender Registration. If they have stolen your identity you may find yourself on that list instead of them. LifeLock monitors this list to alert you if your info is used.
Bank and Credit Card Activity Alerts
Alerts sent at the first sign of fraudulent activity on your credit card and bank accounts can make all the difference in identity theft situations.
401k and Investment Activity Monitoring
Sidestepping a person’s investment and retirement accounts is a newer tactic that criminals use to get at your money and benefits fraudulently. LifeLock monitors this activity so you are alerted at the first sign of a problem.
Credit Score Monitoring
LifeLock watches your credit score for you and lets you know when something new affects that score.
In the event that your identity is stolen, LifeLock will assist you in recovering your identity with the help of certified professionals who can make the process run more smoothly.
Identity Theft Insurance Coverage
LifeLock offers varying levels of this coverage depending upon which plan you choose. In the event that funds are stolen, personal expenses are incurred, and/or there is a need for lawyers and recovery experts, LifeLock will cover those applicable amounts up to the limits of your plan.