Identity Guard® Reviews

Sophisticated ID theft protection and credit monitoring powered by IBM technology

Last Updated On: June 22, 2019
SecureScore™: 9.3 /10
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9.3 SecureScore™
Customer Service
Features & Services
Ease Of Use

Identity Guard® Ratings

Gain access to IBM Watson™ AI technology to safeguard your identity, around the clock, for about the price of a fast-food meal. How’s that for value? Identity Guard® has resolved 140,000 ID fraud cases and counting. And they don’t skimp on features. For instance, keep your good name on the up-and-up with their Social Insight Report. The one downside is the price jump from the lowest tier to the middle tier. See what our experts say right here in our Identity Guard review.

  • Uses AI technology for monitoring
  • Offers social insights and cyberbullying alerts
  • Multiple price points to fit any budget
  • Online and mobile access
  • Family plan covers all adults and children living in the same household

  • Big price jump between the lowest pricing tier and the middle tier


Identity Guard’s parent company, Intersections Inc., is a pioneer in the identity theft protection market. This founding company worked on establishing this type of service in 1996 as personal information started to become more vulnerable due to increased internet adoption, e-commerce and other factors.

They looked for innovative ways to stay ahead of the criminals who steal and buy identities for fraudulent purposes. That drove their adoption of IBM Watson. They combined their 20-year background of helping 47 million people with identity protection with the capabilities of this supercomputer to create something unique in this industry.

In total, they have helped customers resolve more than 140,000 identity fraud cases. The Online Trust Alliance has put Identity Guard on the Online Trust Audit and Honor Roll for six years and counting.

Features & Services

IBM Watson Artificial Intelligence

IBM Watson is a supercomputer AI that powers the Identity Guard service. Its computing capabilities make it possible to proactively monitor massive amounts of data so it can find signs of identity theft before other services would.

Credit Score and Report

Many signs of identity theft show up on your credit report and the resulting score. You can keep a close eye on this for your protection, as well as a way to see what your credit health looks like.

Social Insight Report

Another unique feature of Identity Guard is this report. The AI analyzes your Facebook posts to gain an understanding of your online image. If your reputation appears to be a problem, it gives you a way to fix the issue. This feature is great for ensuring that future employers get a quality first impression.

Dark Web Monitoring

Many hackers buy and sell personal information on the dark web, through illegal marketplaces. Identity Guard keeps an eye on these resources to see whether your information comes up.

Bank Account Takeovers

Stop someone from adding themselves to your bank account or opening up accounts in your name.

Cyberbullying Alerts

This family-plan only feature looks for indications that cyberbullying is happening, so that you can proactively address it.

Mobile App

You can access your alerts and information on the go with the convenient mobile app, or use the online dashboard experience.

Ease of Use

Identity Guard offers online and app-based access to your account with an easy to understand user interface. You receive notifications as soon as the service detects concerning changes, which gives you more of an opportunity to act on this information.

Customer Service

All of the customer service with Identity Guard is US based. Since this company has been operating in the identity theft solutions market for more than 20 years, the amount of highly experienced specialists is substantial. They have hands-on experience solving over a hundred thousand identity theft cases, which puts them in an excellent position to serve you in your time of need.


Identity Guard offers several service tiers for identity theft protection, with individual and family plans available.

Value Plan

The biggest draw to this service is the use of the IBM Watson AI to look through data to determine potential threats and discover concerning changes. It also points out high-risk transactions. This plan also includes a risk management report, dark web monitoring, anti-phishing mobile app and safe browsing tools. You get $1 million in insurance and access to your information and alerts through an online identity dashboard. The Value Plan starts at $8.99 per month.

Total Plan

In addition to the identity protection offered by the value plan, you also 3 bureau credit monitoring and a monthly credit score. Change of addresses are also monitored to head off any problems. If someone tries to steal your tax refund or open up bank accounts in your name, you get notifications. The Total Plan starts at $19.99 per month.

Premier Plan

This plan includes everything from the previous two options, and it adds your credit score and report, along with a social insight report. The social insight report gives you information about your reputation on social media, and it’s a unique feature that you don’t see with other identity theft protection services. The Premier Plan starts at $24.99 per month.

Value Family Plan

You get the same features as the regular value plan, just for all adults and children living in a single household. The Value Family Plan starts at $14.99 per month.

Total Family Plan

This plan is the same as the individual Total plan in features. The Total Family Plan starts at $29.99 per month.

Premier Family Plan

The primary difference between the individual and family Premiere plans is that the family plan offers notifications of potential cyberbullying. Cyberbullying is a huge problem, and IBM Watson can look at social media accounts and other communication to determine whether your children are victims of it. The Premier Family Plan starts at $34.99 per month.


Identity Guard sets itself apart from other identity protection companies by using IBM Watson AI technology to power its monitoring and alert service. In addition to this powerful foundation for standard monitoring data points, they also include interesting features such as detecting cyberbullying and evaluating your social media presence.

© Identity Guard All Rights Reserved. Identity Guard, Total Protection, Monitor, Protect and Recover and associated designs are trademarks or federally registered trademarks of Intersections Inc. Equifax is a registered trademark of Equifax Inc., and other trademarks are trademarks of their respective owners.

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  1. John L Parker says:

    I have a fraudulent account on my record and want assistance clearing it up.

    1. Editor says:

      Hi John,
      We don’t sell Identity Guard products here, so we’d suggest contacting customer service immediately to take care of that.

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