As Ring’s flagship product, the Ring Video Doorbell essentially redefined home security. The brand, acquired by Amazon in 2018,1 is largely responsible for making doorbell cameras a household name, and now offers six doorbell models as well as a full suite of indoor and outdoor cameras, alarm systems, and other home security products.
With Amazon Prime Day officially confirmed for June 21-22, 2021, I have every reason to expect big savings out of Ring this year, among their doorbell models as well as the whole of Ring’s cameras and systems. For now, let’s explore everything we know about Ring Video Doorbell’s upcoming deals, discounts, and any other special offers or promotions you should expect on our highest-rated doorbell camera for Prime Day 2021.
Ring Doorbell: Past Prime Day Deals
Historically, Ring Video Doorbells have made an impressive showing in past Prime Days; this year promises to be no different. Here are a few deals I’ve found, which should help you manage expectations for this year:
- In 2020, Ring Video Doorbell Pro was on sale for just $169 off the $250 original retail price.
- In 2019, Prime Day offered a two-for-one deal on a Ring Video Doorbell and Echo Dot – a savings of about $80.
- In 2018, the year Amazon bought Ring, the Video Doorbell 2 was slashed 30 percent for a total of $140. (Of course, that was three years and a couple of releases ago; you can now buy the original Ring Video Doorbell for a clean $100.)
Beyond their industry-shifting presence, I’m well acquainted with Ring cameras in general, having unpacked, tested, and reviewed the entire Ring camera lineup; Ring’s original Video Doorbell and the Video Doorbell Pro 22 have also gotten our review treatment, as well as the professional-grade Ring Video Doorbell Elite.
In all of those, I’ve consistently found reliable equipment and excellent 1080p HD resolution, and I join the resounding praise for Ring’s easy-to-use, robust mobile app.
FYI: They don’t make a doorbell camera, but expect a few Prime Day discounts on Amazon’s other camera brand, Blink. Visit our updated guide to Blink’s latest Prime Day deals for more.
Pricing on Ring Doorbells
While you’re impatiently waiting for the big day to arrive (don’t worry, we are too!), you might be curious about what Ring offers when it comes to doorbells – Prime Day or not.
Here’s our latest rundown of Ring’s Doorbell camera options, along with the non-sale prices you can expect to pay:
Ring Doorbell’s Cost Breakdown
|Video Doorbell||Basic functionality||$99|
|Video Doorbell 3||Wireless or hardwired with excellent resolution||$199|
|Video Doorbell 3 Plus||Advanced motion detection and “Pre-roll” technology||$229|
|Video Doorbell Pro||Hardwired with advanced features and slim design||$249.99|
|Video Doorbell Elite||Advanced functionality, hardwired, slim design, Ethernet connectivity||$349.99|
|Peephole Cam||Advanced functions with a low-profile design||$129|
Current Deals on Ring Doorbells
In the lead-up to Prime Day, I always like to take a look at what kind of early-bird deals Ring Doorbells might be boasting.
Ring does hold an annual spring sale, where many devices and some multi-gadget bundles are sporting some sweet deals. One bundle that particularly caught our eye was an 8-piece Ring Alarm Security Kit + Video Doorbell with Echo Show 5; you can snag this package now for $299 and save $40.
And with all of that Amazon-backed equipment in one package, including the doorbell, you’ve got a really healthy setup for DIY home security – something you can install easily and monitor with little hassle. And, since they’re Amazon gadgets, you can use Alexa to control them3 (“Alexa, show me who’s at the door!”).
Keep in mind, though, that Ring and Amazon both tend to mark down their devices throughout the year; I observed some pretty sharp markdowns on Ring Doorbells around Black Friday 2020, too, including $80 off the Video Doorbell Pro, which was originally $170.
Personally, I’m planning to wait until Prime Day proper (and not a second sooner) to make my purchase. I’ve got my eye on the Ring Video Doorbell Pro, which would upgrade my original model. It’s got a slightly slimmer and more stylish look than the original Ring Doorbell, which my family really loves. Come to think of it, can anyone remember what life was like before video doorbells?
Final Thoughts on Ring Doorbell Prime Day Deals
In addition to putting doorbell cameras on the map, the Ring acquisition also represented Amazon’s foray into proprietary home security gadgets and monitoring services. That fruitful partnership is still going strong three years on, as Ring’s lineup of cameras and security devices are a consistent No. 1 pick of ours for overall home security.
Pro Tip: If you’re not sure which doorbell camera you’d like to buy, check out our complete buying guide for doorbell cameras.
Knowing what I know about the massive retailer, I anticipate plenty of price-slashing on Ring products. Specifically, Amazon’s sales blowout is sure to have plenty of discounts on the camera that made Ring a household name, so keep checking back here for more updates on the best Prime Day discounts on the Ring Video Doorbell.