What began originally as a 20th anniversary celebration for Amazon1 in 2015 has ballooned into one of the most highly anticipated shopping events of the year, considered a sort of “Christmas in July” for the behemoth retailer.

Nowadays, Amazon Prime Day is as coveted as Black Friday, Cyber Monday, and other holiday-themed sales. But after a tumultuous 2020 brought on by a global pandemic, many Amazon loyalists were left wondering if Prime Day would return to its normal July schedule, or if it would even return at all.

After so much uncertainty, I think I speak for all of us when I say we’re ready for life to get back to normal – and that includes participating in Amazon’s biggest shopping event. That said, here’s what I know so far on Prime Day 2021.

When Is Prime Day?

As plans for Prime Day 2021 get underway, this year promises to be plentiful in terms of home security deals and discounts. So keep your eyes peeled for special promotions on the best home automation security systems and top-rated security cameras.

Personally, I’ve been on the edge of my cubicle waiting for word on when, how long, and how big Prime Day will be this year; the latest insider rumors allude to a June two-day event, with a possible second Prime Day rolling out later in the year. That’s all I’ve been able to gather so far, and it seems to be coming from largely unofficial sources.

Ring Spotlight Cam Box

Ring Spotlight Cam Box

All this is to say: Amazon itself has not confirmed a 2021 Prime Day date yet, but trust me: it will happen.

What Happened to Prime Day Last Year?

As COVID-19 emerged as the world’s biggest public health crisis in early 2020,2 the retail industry took a beating – especially in terms of logistics. When demand for items like face masks, hand sanitizer, and other PPE took precedence over electronics and other non-essential products, Amazon delayed Prime Day from June until October to focus on shipping those essential items first. In its new slot, Prime Day 2020 still crushed previous years’ expectations, with products like the Echo Dot, Fire TV Stick 4K, and the Arlo Pro 3 camera system selling in record numbers.

Arlo - 3 Cameras

Arlo – 3 Cameras

Clearly, pushing Prime Day back a few months was a wise choice; it also helped drive more than $900 million in sales for small businesses in the two weeks leading up to the day. In a critical year when many small businesses struggled to survive, I feel like this is definitely something to celebrate, don’t you?

What Prime Day Deals Can We Expect This Year?

Blink Outdoor

Blink Outdoor

There’s some growing speculation that Amazon’s Blink will be packed with Prime Day deals, including discounts on the wire-free Blink Outdoor camera. That device, you might recall, was one of the easiest to install – and with prices already pretty low (under $100 for an outdoor camera with long-life batteries and weatherproof housing is nothing to sneeze at, after all), I’m expecting some rock-bottom numbers on Blink Outdoor around Prime Day, too.

FYI: Prime Day tends to be a good time to think about bundling home security equipment. It’s already an effective way to save money on multiple Blink cameras at once. Check out our full roundup of Blink camera deals and discounts for more ideas on bundling Blink.

Why Shop on Amazon Prime Day?

One common theme I’ve found with Prime Day is that it has always been an ideal time to buy home security equipment; items like security cameras, sensors, and the industry’s best home security systems are often marked down during events like this. With several of these items produced by Amazon itself, I don’t think it’s a stretch to expect big savings coming from Ring, Blink, and other Amazon products. In the meantime, check out our latest roundup of Ring’s deals and discounts.

Ring Video Doorbell 3, Installed

Ring Video Doorbell 3, Installed

You can also look for savings on new and upcoming items. Ring’s video doorbell is expected to release a fourth generation soon, as well as an upgraded Ring Floodlight Cam with 3D motion detection and a more stylish exterior. Again, these aren’t set in stone. Amazon likes to add a bit of mystery and suspense around Prime Day, making it difficult to predict which products will be marked down.

Final Thoughts on Prime Day 2021

Without a firm date, it’s tough to predict exactly how Prime Day will look this year. But remember, we’re thinking it may happen in June this year. Keep checking back here for updates on the latest news, product announcements, and more developments leading up to Amazon Prime Day 2021. In the meantime, take a look at some of the best deals on SimpliSafe, one of our favorite DIY home security systems.