Aura Identity Theft Protection Plans and Pricing

Aura’s Pricing At a Glance

Aura takes all the guesswork out of identity theft protection pricing. You don’t have to choose between a lot of plans that offer different levels of coverage depending on what you’re willing to pay. Aura offers three different subscriptions, but they all provide exactly the same features. The only difference between them is in how many people they cover. As long as you can count how many family members you have, you should be in good shape.

There is a separate Kids plan, but it’s not a true identity theft protection plan. We actually think of it more as an add-on, since what it really provides is a suite of parental controls and child safety tools.

Here are Aura’s three plans in a nutshell.

Aura’s Three Plans

The Family subscription includes all the components of the Kids plan, so there’s no need to purchase that add-on. Features in this plan include monitoring of kids’ Social Security numbers, the option to freeze a child’s credit with all three credit bureaus, online parental controls, and alerts for both cyberbullying and predator dangers.

As you would expect, the price you pay varies depending on how many people you’re covering. In addition, though, you can save some money by purchasing a full year of service up-front. Of course, we’re not all comfortable making that commitment, and it’s not always easy to come up with a large chunk of change to put down initially. So Aura does allow you to pay one month at a time. It’s just a bit more expensive.

Aura Plans and Pricing

Most home security brands – digital or otherwise – give you between two weeks and a month to decide whether you like their services. Aura goes the extra mile with its guarantees.

First, you get a 14-day free trial. No money down, and no obligations. After, you can sign up for a monthly subscription and cancel any time or opt for an annual plan to save money in the long run. That annual plan comes with a 60 day money-back guarantee, too. Whatever plan you choose, you have 24/7 access to Aura’s customer support.

One important note: these are first-year prices. Aura charges up to 40 percent more when you renew your plan. This is typical across the industry.

Aura Key Features

Here’s a quick look at what features come with Aura’s subscriptions:

Again, the only real difference between these plans (besides the number of individuals they protect) is those extra features designed to protect children in the Family plan. Don’t worry, if you don’t have kids, Aura isn’t going to charge you for unnecessary tools to protect them.

Let’s take a closer look at each plan separately to see how they work.

Aura’s Individual Plan

One of the advantages of an Aura plan is that you get both identity theft monitoring and credit monitoring. In fact, Aura offers some of the most comprehensive credit coverage on the market, including:

• Personal Information Monitoring
• Account Monitoring
• Social Security Number Monitoring
• Bank Account Detail Monitoring
• Investment Account Monitoring
• Home Title Monitoring
• $1 Million in Identity Theft Insurance

Aura’s antivirus and VPN functions

To these core identity and credit monitoring features, Aura adds a collection of digital device protections. Individual plans come with:

• A VPN (Virtual Private Network)
• Anti-malware software
• A password manager
• An ad and malicious site blocker

Maybe our favorite of these bonus protections is something Aura calls Email Alias. In simple terms, Email Alias generates false email addresses when you sign up for new accounts on online sites. These aliases mask your true identity so you’re less vulnerable to data breaches, and you get less spam.

We’ve seen other companies charge more than $20 a month for similar services. Sign up for one of Aura’s several plans, and the company gives it to you free.

>> Compare: Aura vs. Identity Guard

Aura’s Couple Plan

Did we mention Aura doesn’t like to overcomplicate its pricing structure? The Couples Plan includes everything the Individual Plan includes, but for two people. Device protection? Doubled. Both you and your co-subscriber get access to the VPN, antivirus software, and safe browsing tool for up to 10 devices each. Insurance coverage? Doubled. If either you or your co-subscriber should fall victim to identity theft, you’re covered up to $1,000,000. If both of you should fall victim together, you still each get that $1,000,000 coverage.

Here’s what’s really cool about the Couples Plan: you don’t actually have to be a romantic couple to use it. Siblings, friends, even roommates can sign up together. Accounts are essentially individual and managed separately. You simply share a subscription with another person, but by sharing, you save some extra cash. The Couples Plan costs just $20 a month at the monthly subscription rate. That’s $6 per month less than purchasing two Individual Plans. Sign up for an annual plan, and you can save even more.

Aura’s Family Plan

Obviously, the Family Plan is great for anyone with children. In fact, it’s one of the few identity theft protection plans that allows parents to cover an unlimited number of children. It is worth pointing out that when it comes to device protection, children are counted as adults. That is, the Family Plan still places limits on access to Aura’s VPN and antivirus software. Insurance coverage is similarly limited.

There are other limitations as well. Child monitoring isn’t the same as adult monitoring, for instance. It only protects children’s Social Security Numbers, notifying you if your child’s SSN is used to take out loans or for other nefarious activities.

Still, the Family Plan provides some extra features not available in the Individual and Couples plans, like access to parental controls. With the Family Plan, parents can block and filter websites and apps, manage screen time limits, and track internet usage. Parents also get access to child safety tools, like cyberbullying and predator alerts, and 24/7 in-game voice and text monitoring. Ultimately, unlimited identity theft protection and credit monitoring for kids is definitely a deal.

The thing is, the Family Plan isn’t just great for families with children. The option to cover up to five adults means customers have the flexibility to include family members no matter what their living situation might be. Need to cover adult children? No problem. Have a parent who lives with you? You can cover them, no questions asked. Every adult member of your household – up to five – gets full identity theft protection, including credit monitoring. They all get device protection on up to ten devices and up to $1,000,000 in identity theft insurance. Even if you don’t have kids, the Family Plan can be an amazing deal.

The Family subscription is especially affordable, considering everything it offers. Plus, you can save a bundle if you’re willing to pay annually. The Family plan is priced at just under $50 per month – not bad considering all the benefits it includes. But if you’re willing to pay for a year up front, you can slice that price in half.

Beyond Identity Theft

Finally, we should point out that Aura offers three additional online security services at no additional cost. When you sign up for any Aura plan you get an antivirus, a password manager, and a VPN. All three are designed to proactively protect your identity, and if you ordered them separately from other companies, they might cost as much as $60 a month.

What do these services actually do? Antivirus protects your devices from malware that might compromise your data. The VPN secures your internet traffic, ensuring nobody can track your online activities. The password manager secures your login credentials and also helps you generate strong passwords. All three prevent your identity from being stolen in the first place, helping minimize Aura’s need to monitor the online world for your data.

Final Thoughts on Aura

We believe Aura’s subscriptions provide excellent value. They come with essential and advanced credit monitoring and identity protection features, and also add extra security tools, like an antivirus, a VPN, and a password manager.

Plus, the provider has plans for everyone: single adults, adults living together, and families (and even includes family-centric features, like parental controls and child safety tools). And you get all of this for a great price — not to mention that Aura also has a free 14-day trial and a 60-day refund for its long-term plans.

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