Though reality has been pretty scary for the past couple of years, the average American is still excited to celebrate Halloween this fall. Americans are expected to spend more than $10 billion this Halloween, an increase of more than $2 billion from 2020.1 With Covid-19 cases declining in some parts of the country and vaccination rates slowly climbing,2 we wanted to understand how many people are planning to celebrate the spooky season and whether their vaccination status had an impact on their anticipated celebrations. So we asked 1,000 Americans to share their Halloween plans for this unusual year. How many people are ready to return to their normal celebrations? Key findings:
- Seventy-six percent of people are planning to celebrate Halloween in some way, with passing out candy being the most popular activity. Eighteen percent are taking another year off from their Halloween celebrations.
- One in three people are planning to attend a Halloween party or gathering, and most are planning to attend parties that have some form of Covid-19 safety precautions in place.
- However, 43 percent of those attending indoor parties said there would be more than 20 guests in attendance.
Most Anticipated Halloween Activities
In 2020, traditional Halloween events were called off in more than 35 states.3 This year, many people are eager to participate once more in activities that are considered hallmarks of the Halloween season: trick-or-treating, parties, and haunted houses. In fact, only 24 percent of the people in our study weren’t planning to do anything to mark the occasion on October 31.Covid-19 Precautions for Halloween Parties
More than 1 in 3 adults plans to attend a Halloween party this year. As Covid-19 cases declined in many parts of the country at the start of October 2021, people may be feeling more comfortable with the idea of gathering with friends and family. Others may be ready for some levity and connection after months of isolation. “We normally don't do any events with other people for Halloween – we just watch movies inside and eat candy,” one of our study participants shared with us. “But now we're feeling so isolated we would like to invite some other people to watch with us, if weather permits and we can do it safely outside.” However, not all partygoers in our study had the same level of caution when it came to Covid-19. Forty-seven percent of Halloween celebrants said they’ll only be attending outdoor gatherings this year. Another 20 percent said they would only be going to indoor events. These types of gathering tend to pose more risk for Covid-19 transmissions, according to the CDC.4 Still others were planning to attend multiple celebrations, with 33 percent reporting they hoped to go to both indoor and outdoor events.Halloween Safety Tips
After Halloween was all but canceled in 2020, it’s understandable that many people want to get out and celebrate a fun-filled Halloween in 2021, surrounded by family and friends. While the virus is far from over, there are many ways you and your family can take part in spooky festivities in a safe manner.Conclusion
Halloween is a cherished fall tradition for millions of people in the United States and around the world, and though humanity remains gripped by a pandemic, commonsense safety measures can help us celebrate safely.Methodology
We surveyed 986 U.S. adults regarding their plans for Halloween, including whether they were vaccinated (or planning to be) and whether that had an impact on their willingness to attend indoor gatherings for the holiday. Seventy-nine percent reported having received at least one dose of a Covid-19 vaccine and eight percent were planning to receive a vaccine in the near future. Eleven percent said they did not plan to get a vaccine, and three percent chose not to disclose their vaccination status. Sixty-three percent of respondents were parents. Our survey was conducted online in late September 2021.References
- https://nrf.com/topics/holiday-and-seasonal-trends/halloween
- https://www.reuters.com/world/us/us-covid-19-cases-hospitalizations-down-15-last-week-cdc-director-2021-10-01/
- https://www.usatoday.com/story/money/2020/10/04/these-37-states-have-cancelled-popular-halloween-events/42702997/
- https://www.cdc.gov/coronavirus/2019-ncov/index.html
- https://www.youtube.com/watch?v=dljI-_YQkxc&ab_channel=KSDKNews
- https://theweek.com/speedreads/875242/actual-threat-kids-halloween-being-hit-by-cars